Join Farmington Community Library over lunch for this Small Business Series featuring local business leaders. Learn everything from the basics of starting your own small business to building a long term growth plan for your business, and everything in between. Registration is required for each session.
Lunch is generously sponsored by the Farmington Friends of the Library. In partnership with the Greater Farmington Area Chamber of Commerce.
Tuesday, February 21, 12:00-1:00 p.m.
While starting a business is an exciting venture, it can be daunting to navigate without proper planning and execution. This session, presented by LeClair Flaherty and Emily Sullivan, Attorneys at Wright Beamer, will cover the legal and practical elements of starting a business. You will learn how to select the appropriate type of entity for your business, the formation requirements specific to each type of business entity, and how to maintain your business in good standing.
Tuesday, February 28, 12:00-1:00 p.m.
Branding is inextricably tied to the goodwill and reputation of every business. We invite you to join Kathy Spray, Attorney at Wright Beamer, for a discussion of the branding protections offered by the trademarking process. We will review the creation of a trademark or service mark, consider what can – and cannot – be federally protected, and explain why trademark protection is an important part of your business marketing plan.
Tuesday, March 7, 12:00-1:00 p.m.
What should an employee handbook cover, and when is it necessary for employees to sign confidentiality or non-competition agreements? In this session, Evan Chall, Attorney at Wright Beamer, will outline key considerations related to employee handbooks and explore the potential benefits and implications of non-competition, non-solicitation, and confidentiality agreements.
Tuesday, March 14, 12:00-1:00 p.m.
Gale Business: Plan Builder, an online resource available for free through the Library, is a step-by-step online planning tool for starting, managing, and optimizing a business or nonprofit. Amber Winters, Training Consultant with Gale, will demonstrate the program’s intuitive dashboard and walk users through five areas of exploration to develop a business plan focused on long-term success.
Tuesday, March 21, 12:00-1:00 p.m.
Reference Solutions by Data Axle is an online resource available for free through the Library. Bill Carlson, Manager of Customer Success at Data Axle, will lead patrons on using the U.S. Business and Consumer Modules to target specific groups of businesses or individuals who are most likely interested in their products or services. In this training, you will learn how to identify the ideal geography of potential new customers, understand key contacts, research competitors, identify sales leads, marketing intelligence, key elements to include in a business plan, and much more.
Tuesday, March 28, 12:00-1:00 p.m.
Branding, services, promotions, products, pricing, prints, blogs, advertising, research, and social media is marketing. With all the marketing options, it can be difficult for small businesses to know what to do. Diane Bauman, Director, School/Community Relations & Pupil Accounting, and Vita Kawashima, Founder – Custom Advantage Marketing LLC, will share some simple steps to help market your small business.
