Best of the Web—Business Resources:

Marketing, Advertising & Demographic Resources on the Web
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Advertising

Allows users to download television commercials and movie trailers in QuickTime format. Includes an archive of more than 2,100 commercials and links to "Latest Ads," "Top 10," and "Super Bowl." Paid Subscription required.

This site serves as a portal to more than 16,600 agencies and firms within the marketing and communications industry.

Advertising Age is one of the industry's most significant publications. Its web site provides access to articles from the print edition, top stories in the news, and links to "Account Action," "Ad Age Dataplace," as well as adageglobal.com (advertising news and information with a global slant).

A source of essential information for anyone involved in the advertising industry. Some of the links include:

  • 100 Leading National Advertisers
  • World Brands
  • Top Global Ad Markets
  • 100 Leading Media Companies
  • Circulation Rankings

N.B.:A free registration is required for using some of this material.
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The Ad Council is the largest source of public service advertising in the country and is credited with creating the category of public service advertising. The AC web site provides information on AC campaigns and initiatives, as well as audio and video clips of the organization's recent work.

One of the most extensive collections of advertising-related links on the Web. Provides links to associations, market research firms, PR firms, and directories of agencies.
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This site offers access to a limited number of full-text articles from three major print publications: Adweek, Brandweek, and Mediaweek. Also offers "Current Headlines" of interest to the advertising industry.

This site provides an overview of the AAF and its role in promoting and protecting the advertising industry.
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The AAAA web site provides access to advertising news and information, upcoming events, publications, government reports and recommendations, initiatives and programs. AAAA also offers Agency Search to search for information on AAAA agencies worldwide.

Information on the Clio Awards, which honor creative excellence in advertising.

Ignore the "Subscriber Login" in the upper left-hand corner: all of the information tabs are usable and searchable in this home site for the Agency Redbook series.
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History of Advertising

An image database of more than 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Concentrates on five subject areas: radio, television, transportation, beauty and hygiene, and World War II.

A searchable database of classic print ads from the 1940s through 2000.
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Put up by Advertising Age, this site lists the century's top 100 campaigns, top 10 jingles, top 10 slogans, and more

This site provides information on the early history of advertising in the United States. Materials and images used to develop the site are housed in the Rare Book, Manuscript, and Special Collections Library at Duke University.
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Demographics

Gives instant summaries—in graphics and text—of demographic characteristics of the U.S. population. Covers a wide range of topics including marriage and family, population, education, race and ethnicity, income and poverty, foreign-born population, migration, children, older population, mortality, fertility, political arithmetic, and labor force and employment.

The official source of statistical information on the U.S. population. Link to American FactFinder for the latest Census data.
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This resource provides access to the 1944 through 2000 County and City Data Books. This service provides the opportunity to create custom printouts and/or customized data subsets (subsets only available for 1988-2000). There is also a somewhat more limited version available from the U. S. Census Bureau.

Sponsored by the Federal Interagency Council on Statistical Policy, this site provides access to statistics from more than 100 U.S. Federal agencies.
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Provides demographic and socio-economic statistics for 227 countries and areas of the world. The major types of data available include:

  • Populations by age and sex
  • Vital rates, infant mortality, and life tables
  • Ethnicity, religion, and language
  • Labor force, employment, and income
  • Households

Data is provided by the U.S. Census Bureau, National Statistics Offices, the United Nations and several specialized agencies.

An excellent collection of demographic sites, maintained by the University of Michigan's Population Studies Center. Includes both U.S. and international demographic resources.
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Put up by the Southeast Michigan Council of Governments (SEMCOG).

The Census Bureau provides this interactive set of forms to manipulate up to 3,000 variables and generate county-level maps to meet your requirements.
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Marketing

This site provides information about the association, its collegiate and professional chapters, and the organization's journals and publications.

Provides access to Consumer Expenditure Surveys published by the Bureau of Labor Statistics. These surveys contain information from the nation's households and families on their buying habits, income, and characteristics. The data allows users to track spending trends of different types of consumers.
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This comprehensive site provides guidelines, information, and other resources to direct marketers. Click on the links under "Library" for news, research and statistics, and association guidelines on ethical business practices, telemarketing, mailing list practices, privacy principles, and more.

Provides poll results and analysis from The Gallup Organization. Check this site to gauge public opinion on topics ranging from campaign finance to politics and moral values. You must register for a free 30-day trial.

Information and guidelines from the Small Business Administration (SBA) on creating an effective marketing plan. Includes discussion of the importance of a marketing plan and an outline to show how a plan should be organized. The first appendix also provides a worksheet to assist users in developing their own marketing plans.

This site draws on material from the print publication to provide news, opinion, advice, and information on marketing topics such as lists and databases, catalogues, telemarketing, and marketing on the Web.

This Article Library allows you to search through hundreds of articles on traditional and Internet marketing strategies and techniques written by successful business professionals.

This well-organized site lists over 1,000 links on marketing topics such as advertising and promotion, market research, education, marketing jobs and careers, and Internet resources.
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TSNN owns and operates the most widely consulted database on the Internet for the trade show industry, containing data on more than 15,000 trade shows and conferences, and through a strategic partnership, more than 30,000 seminars

  
TSNN owns and operates the most widely consulted database on the Internet for the trade show industry, containing data on more than 15,000 trade shows and conferences, and through a strategic partnership, more than 30,000 seminars

Public Relations

From traditional PR, marketing, career guides, and ethics to Internet PR, crisis communications, and media relations, this directory covers PR-related subject categories, with annotated links.
  • PRSA (Public Relations Society of America

The PRSA site offers background on the organization and an overview of its current activities. Also contains links to career resources, directories (firms, services, members, publications, speakers bureau and professional resource center
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