FCL Business Information Collection:
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AdvertisingThis site serves as a portal to more than 20,600 agencies and firms within the marketing and communications industry, and access to over 70,000 ads. Advertising Age is a well established industry publication. This website provides a number of useful links for researchers which includes Ad Age Data Center which provides advertising data and Ad Age Century which provides an advertising timeline as well as ranking lists for the top ads, campaigns, and jingles. Advertising Redbooks.com Despite the "Subscriber Login" in the upper left-hand corner: there is a considerable amount of free information headede "Complimentary": Searches (Agency Showcase, Service & Suppliers, Brand Name Lookup) and Complimentary Listings (Add Your Agency, Update Your Agency, Associations, and Press Releases, as well as most of the other content on the home page (news items, etc.) Advertising Council (AC) The Ad Council is the largest source of public service advertising in the country and is credited with creating the category of public service advertising. The AC web site provides information on AC campaigns and initiatives, as well as audio and video clips of the organization's recent work. 
The University of Texas at Austin's Advertising Department has created this comprehensive collection of links to advertising and marketing information. Links are arranged into over 81 categories and include many hard-to-find topical areas. This site offers access to a limited number of full-text articles from three major print publications: Adweek, Brandweek, and Mediaweek. Also offers "Current Headlines" of interest to the advertising industry. American Advertising Federation This site provides an overview of the AAF and its role in promoting and protecting the advertising industry. American Association of Advertising Agencies The AAAA web site provides access to advertising news and information, upcoming events, publications, government reports and recommendations, initiatives and programs. AAAA also offers Agency Search to search for information on AAAA agencies worldwide.
Information on the Clio Awards, which honor creative excellence in advertising. Creativity is the leading media brand of the creative community in advertising, marketing and design. The monthly magazine provides a showcase of the best ideas across all areas of consumer culture, an exploration of the techniques behind the work and insight into the people and trends shaping the industry. Creativity Online provides the industry's foremost creative meeting place—with a daily showcase and searchable archive of the work that matters, news, opinion, analysis and audience feedback. Creativity is a sibling to Advertising Age, both of which are published by Crain Communications.
History of AdvertisingAn image database of more than 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Concentrates on five subject areas: radio, television, transportation, beauty and hygiene, and World War II. A searchable database of classic print ads from the 1940s through the present. Although a subscription is needed for full access, there is a wealth of free material available. adflip.com is the world's largest searchable database of classic print ads, searchable by category, by decade, even by year. The "what are you looking for" search box allows you to type in a brand name and even a specific model name. Put up by Advertising Age, this site is the web version of the print 1999 Advertising Century Report. This site provides information on the early history of advertising in the United States. Materials and images used to develop the site are housed in the Rare Book, Manuscript, and Special Collections Library at Duke University. John W. Hartman Center for Sales, Advertising & Marketing History This site provides information on the early history of advertising in the United States. Materials and images used to develop the site are housed in the Rare Book, Manuscript, and Special Collections Library at Duke University.
DemographicsSee Also: Economic & Statisticsal Resources on the Web. The official source of statistical information on the U.S. population. Link to American FactFinder for the latest Census data. ClickZStats: Trends & Statistics (ClickZNetwork: Solutions for Marketers) ClickZStats provides a collection of online facts which have been gathered from secondary sources. Useful links include the "Stats Toolbox" which is an archive of statistical data and the "Glossary" which provides a directory of commonly used technical terms. This resource provides access to the 1944 through 2000 County and City Data Books. This service provides the opportunity to create custom printouts and/or customized data subsets (subsets only available for 1988-2000). There is also a somewhat more limited version available from the U. S. Census Bureau online in .pdf format. Sponsored by the Federal Interagency Council on Statistical Policy, this site provides access to statistics from more than 100 U.S. Federal agencies.
International Data Base (IDB) Provides demographic and socio-economic statistics for 227 countries and areas of the world. The major types of data available include:
Data is provided by the U.S. Census Bureau, National Statistics Offices, the United Nations and several specialized agencies. Population Studies Center: Demography An excellent collection of demographic sites, maintained by the University of Michigan's Population Studies Center. Includes both U.S. and international demographic resources. SEMCOG DataCenter Population Estimates Put up by the Southeast Michigan Council of Governments (SEMCOG). The Census Bureau provides this interactive set of forms to manipulate up to 3,000 variables and generate county-level maps to meet your requirements.<
MarketingAmerican Marketing Association This site provides information about the association, its collegiate and professional chapters, and the organization's journals and publications. Provides access to Consumer Expenditure Surveys published by the Bureau of Labor Statistics. These surveys contain information from the nation's households and families on their buying habits, income, and characteristics. The data allows users to track spending trends of different types of consumers. This comprehensive site provides guidelines, information, and other resources to direct marketers. Click on the links under "Library" for news, research and statistics, and association guidelines on ethical business practices, telemarketing, mailing list practices, privacy principles, and more. This Canadian site draws on material from the print publication to provide news, opinion, advice, and information on marketing topics such as lists and databases, catalogues, telemarketing, and marketing on the Web.
Provides poll results and analysis from The Gallup Organization. Check this site to gauge public opinion on topics ranging from campaign finance to politics and moral values. KnowThis.com: The Internet's Marketing Virtual Library This website is a virtual library of web resources for advertising, selling, promotion, research, and electronic commerce in concise information areas for easy browsing. Information areas are concise and provide value-added information and carefully selected links. Although dating from 2001, this online handbook is chock-full of information and guidelines from the Small Business Administration (SBA) on creating an effective marketing plan. Includes discussion of the importance of a marketing plan and an outline to show how a plan should be organized. The first appendix also provides a worksheet to assist users in developing their own marketing plans.
This Article Library allows you to search through hundreds of articles on traditional and Internet marketing strategies and techniques written by successful business professionals. This well-organized site lists over 1,000 links on marketing topics such as advertising and promotion, market research, education, marketing jobs and careers, and Internet resources. Nielsen (formerly VNU) eMedia has the most links to marketing newswires. This site makes available 70 daily advertising and marketing e-mail newsletters for free. VNU media is also the umbrella corporation that provides the following trade magazines: Adweek, Brandweek, and Mediaweek etc. It also produces and provides links to various other trade magazines in the following areas; Film & Performing Arts, Music, Literary Arts, Travel, Real Estate, and Retail.
Paintedcows is a very useful yet entertaining site for advertising practitioners and researchers. It provides an exhaustive amount of links to anything dealing with advertising on the Internet. It organizes the links by category to include: Advertising Associations, Advertising Agencies A-Z, Focused Advertising, Marketing, Research, etc. TSNN owns and operates the most widely consulted database on the Internet for the trade show industry, containing data on more than 15,000 trade shows and conferences, and through a strategic partnership, more than 30,000 seminars
Public RelationsFrom traditional PR, marketing, career guides, and ethics to Internet PR, crisis communications, and media relations, this directory covers PR-related subject categories, with annotated links. PRSA (Public Relations Society of America The PRSA site offers background on the organization and an overview of its current activities. Also contains links to career resources, directories (firms, services, members, publications, speakers bureau and professional resource center.
Last modified on Thursday, 10-Jul-2008 14:46:30 EDT |
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